Search Engine Optimization by Lumen Glow
SEO shines a spotlight on your business and turns internet users into customers
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Understanding the basics of SEO.
The internet is a fiercely competitive space. Think of it as a massive digital shopping mall where each website is a storefront. Just like in a physical mall, your location matters—a lot. Visibility is everything when it comes attracting new customers that be interested in your wares.
On the internet, the prime real estate isn’t a corner shop on the main floor—it’s the top spots on page one of search engine results. That’s where the majority of traffic flows, whether people are hunting for information, searching for products, or looking up their favorite brands. If your website isn’t in these high-traffic areas, it’s like being tucked away in a back hallway of the mall—hardly anyone will find you.
SEO: The internet's real estate agent.
SEO (Search Engine Optimization) is your toolkit to secure better “real estate” online. Just as savvy retailers strategically position their stores, website owners need to optimize their pages to claim their spot where it truly counts. By doing so, you ensure your storefront gets noticed, drawing in more visitors and standing out amid the competition.
Understanding SEO might seem overwhelming at first, but if you own a website and want to attract consistent visitors or grow your audience, it’s absolutely essential. With millions of websites competing for attention, harnessing the power of SEO is critical to staying competitive and building a brand that people trust.
SEO is the foundation of digital marketing.
If your business exists online, you’re already participating in digital marketing—whether you’re proactive with it or not. And at the core of all successful digital marketing strategies lies SEO.
No matter how incredible your website, service, or product might be, all that won’t matter if people can’t easily find you. Organic visibility is everything, and SEO is the tool that ensures your efforts reach the right audience and turn internet goers into visitors.
The challenge of getting noticed.
The internet is a vast and open apocalyptic wasteland broken up by pockets life-giving oases. This openness has ushered in countless low-quality websites and subpar product pages. This makes it harder for potential customers to find valuable content based on their search. To stand out and show up, your website needs to rise above the rest. The competition is tough, but the rewards are undoubtably worth it.
Do this sound familiar?
- Do you want more people to discover your business or website?
- Do you want to convert passerby’s into engaged customers?
- Is your valuable content or product buried deep in Google’s search results?
- Are you struggling to get your business noticed on Google Maps?
SEO is the way.
If you operate a website or have a message to share, search engine optimization is non-negotiable. Global giants like Nike, local mom-and-pop shops, and even government organizations and non-profits invest in SEO. Why? Because showing up above others and reaching your target audience organically is extremely valuable. If it makes a difference for them, it can make a difference for you.
How can I move up in the search results and increase traffic?
Search Engine Optimization is the single greatest way to improve your website’s ranking and increase your online traffic. Everybody likes to click on the first few options in the search results. Whether your looking in Google maps, or in an online directory like Yelp, nobody likes to go through page after page or scroll until endlessly. If your on page 3 or 4, or worse, not showing up at all, you’ll never be able to capture the traffic share you and your business deserve.
A simple explanation of digital marketing.
SEO is more than just knowing your way around a computer—it’s a beautiful intersection of science (algorithms and analytics) and art (user experience, creativity, and intuition).
Paid ads are the other side of the digital marketing coin. Paying for advertisements guarantees your placement at the top, but only as long as your budget allows. SEO on the other hand serves as the foundation that every other digital marketing strategy relies on for lasting success. SEO is for everyone and anyone hoping to build their brands online presence and share their work with the widest audience possible.
That’s not to discredit paid ads—they’re invaluable for quickly reaching specific demographics that can deliver impressive returns. However, without proper SEO to back it up, you’ll slowly fade into internet obscurity.
Okay, so how exactly does SEO work?!
Any time someone types something into the search bar of Google, invisible algorithms go to work pulling the most helpful websites based on the user’s keywords. This system, often referred to as “crawlers” or “spiders,” scan billions of web pages each day. The sole purpose of these invisible “robots” is to identify relevant, trustworthy, and authoritative content and match it with the user’s search phrase, ensuring people like you and me have the best possible experience while using Google’s product.
Yes, Google employs an invisible “spider robot” to judge your website and place it in the search results accordingly. SEO work like keyword optimization, interconnecting engaging content, and responsive web design, your website can signal expertise, experience authority, and trust (E.E.A.T.)— leading to better ranking, better visibility, and more traffic.
Should I be doing SEO for my business?
Failing to understand the impact SEO has on your business can come with consequences. For example, if your text’s narrative doesn’t align with visitor’s intent, your site has poor navigation, or nobody is linking to you, Search engines like Google will notice. They’ll assign you a position to what amounts to online purgatory. A lot of websites end up somewhere so lost and forgotten, that even Google’s spider robot doesn’t like to visit. If your not careful, you could end up on pages 2-10 on Google, or not show up for anything, anywhere at all.
If you’ve found yourself stuck in these internet shadowlands, there’s still hope. Conduct a comprehensive audit of your website. Address mismatched content, fix technical issues, prioritize user experience to build a more coherent SEO strategy and become a valuable asset to both users and search engines.
How long does SEO take to work?
While SEO is often referred to as a “long game” for a reason, a relatively quick surface level on-page website optimization can often produce noticeable results. an SEO campaign ultimately delivers it’s sustainable results and growth over time. With every update and piece of quality content, your website builds credibility, improves user engagement, and strengthens its position in search engine rankings.
Some well-established SEO statistics.
These search rank findings showcase the impact of having a website in the top positions of the search engine results (SERP), and the importance of SEO optimization for CTR maximization.
*Click-Through-Rate (CTR) means how many people see your webpage and decide to click on it.
Click-through-rate by position.
- #1 result: 27.6% average CTR
- Top 3 results: Capture 54.4% of all clicks
- Position 10: Gets only 2.8% CTR (10x fewer clicks than #1)
The impact of improving your search rank.
- Moving up 1 position increases CTR by 32.3% on average
- #2 → #1 boost: 74.5% CTR increase (largest positional gain)
- Positions 8-10: Virtually identical CTR (2.8-3.0%)
When you optimize your content.
- Title tags: 40-60 character titles have 8.9% higher CTR
- URLs: Keyword-rich URLs see 45% higher CTR
- Sentiment: Positive titles yield 4.1% higher CTR than negative ones
Using keyword research
- Long-tail keywords (10-15 words): Get 1.76x more clicks than single-word terms
- 90.3% of queries have ≤10 impressions (most keywords are low-volume)
Behavior of users
- Second-page results: Only 0.63% of clicks
- Mobile searches: Account for >50% of US queries
How not to do SEO.
Poorly done SEO can do just as much harm to your visibility than good. Lazy practices like keyword stuffing, buying backlinks from questionable sources, or writing content to please search engines instead of real people are what I call “reverse SEO”. Trying to cheat the system can lead to harsh penalties which can take months to recover from. Not only do these search engines act like the judge and jury of the internet, they can also take the form of an executioner.
SEO is a powerful tool that requires thoughtful planning, patience, and experience.
If you’re considering taking the next step to attract more customers, investing in an experienced SEO professional is absolutely worth it. But here’s a tip—make sure they can clearly explain their SEO strategy to you. Albert Einstein famously said, “If they can’t explain it simply, they don’t understand it well enough”. Seek someone who can communicate an SEO campaign can benefit your specific business in this specific moment in time.
What you can expect from a comprehensive SEO campaign.
Once you understand Google’s positive ranking signals (Google’s Algorithm), and your target audience, you can orchestrate your website into a symphony of positive ranking factors that satisfy your audience and most of all, Google. Here is a breakdown of what the components of a comprehensive SEO campaign might look like, with the caveat that all businesses, organizations and brands will have different goals and thus a different mixture of components.
- Initial Research and Planning
- Conduct a comprehensive site audit
- Perform competitor analysis
- Set clear, measurable goals
- Develop a strategic plan and timeline
- Keyword Research and Analysis
- Identify valuable target keywords
- Analyze search intent for chosen keywords
- On-Page Optimization
- Optimize title tags, meta descriptions, and header tags
- Improve internal linking structure
- Enhance site speed and mobile-friendliness
- Content Strategy and Creation
- Develop a content plan based on keyword research
- Create high-quality, relevant content
- Optimize existing content
- Technical SEO
- Improve site architecture
- Fix crawl errors and broken links
- Implement schema markup
- Off-Page Optimization
- Build high-quality backlinks
- Manage online reputation and citations
- Performance Tracking and Analysis
- Monitor keyword rankings
- Analyze organic traffic and conversions
- Track key performance indicators (KPIs)
- Ongoing Optimization
- Continuously refine and update content
- Adapt to algorithm changes
- Implement new SEO strategies as needed
Reach out to Lumen Glow for more SEO.
If you’d like to learn more—whether you’re after a more straightforward explanation or a deeper dive into specific SEO mechanics—reach out to us here at Lumen Glow. We’re SEO experts specializing in delivering meaningful results. I’d love to hear about your goals and answer any questions. see how a personalized SEO campaign could unlock your website’s true potential and bring forth a new era of your digital success.
Optimize smarter, not harder—your website (and your customers) will thank you.
Don't sleep on AI and their evolving practical uses.
The integration of AI into our online experiences has opened up powerful new opportunities for businesses to leverage. One of the most significant opportunities lies in achieving what’s known as position zero.
Position zero encompasses everything above the traditional organic search results. This includes prominent features like featured snippets, AI-generated overviews, local map packs, and more. By optimizing your content for position zero, you increase your visibility not only within traditional search engines but also in the growing number of AI-driven search platforms, such as ChatGPT and Perplexity.
This is a game-changer. AI search engines continue to evolve and attract more users than ever. They’re quickly becoming the preferred tool for finding products, brands, and services. Optimizing for position zero today can help your you thrive in tomorrow’s search landscape.
Make sure your website stands out where it matters most—at the very top.
Contact Lumen Glow for SEO services
Contact us today for an SEO audit of your business or to learn how an SEO campaign can make an impact on the future of your business.
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